This is what allows a business to be resilient and to thrive in a changing environment.

Digital marketing is no different.

It’s affecting the way that SEO works, the tools and software we use, and the way that ads are displayed.

As digital marketers, that means thinking about things that could impact on the face of marketing.

Artificial Intelligence (AI) and machine learning have the potential to completely change the face of internet marketing, rendering many older strategies obsolete even.